Work

Front view of a Ralph Lauren store with ornate iron doors, large arched windows displaying mannequins, and stone facade, flanked by decorative lanterns, located on a city street.

Ralph Lauren Women’s and Home Flagship

The Ultimate NYC Flagship

Sitting comfortably on the corner of Madison Ave. and 72nd streets, the Beaux Arts-style mansion home to the Ralph Lauren Women’s and Home Flagship store could easily be mistaken for a structure erected in the early part of the last century. The reality is that the four-story, 22,000-square-foot building is a decidedly 21st-century creation. Clad in creamy blocks of Indiana limestone offset by delicate black ironwork and taking its design cues from the surrounding historic buildings, the structure avoids the pitfalls of imitation by simply being a new version of the real thing. Instead of prefabricated details, cornices and other ornate elements were carved by hand. Similarly, in the interior, high ceilings, a sweeping staircase, and Turkish marble floors convey that this is not so much a newly built store as a grandee’s palace transformed into one.

Elegant, well-lit three-story building facade with “Ralph Lauren” signage above main entrance. Large display windows showcase fashion items, and trees are sparsely planted in front. Evening scene.
White double glass doors open to a brightly lit interior with mannequins displaying clothes. Ivy hangs from a large planter near the entrance.

Weddle Gilmore Architects has produced an assured and demure neo-Classic design, French in character. At the time of proposal, it was challenged by some preservationists, but as it stands, it is magnificent.

—Christopher Gray, New York Times

A high-end clothing store interior featuring mannequins dressed in dark outfits, with shelves of shoes and garments on either side and a bright, spacious area with more mannequins in the background.
Three mannequins in elegant black dresses are displayed in a luxurious room with white sofas, chandeliers, and ornate decor.
A luxury store interior featuring an elegant chandelier, multiple shelves displaying handbags, a large arched window, and two table lamps on a curved counter.
A detailed sketch depicts a grand salon with elegant chandeliers, ornate walls, large windows with curtains, and plush seating. The room is part of a Ralph Lauren design.
Illustration of a storefront with three large, arched windows, decorative metal gates, blue awnings, and greenery. Two people are depicted walking towards the entrance.
Luxurious retail store interior featuring mannequins in fashionable clothing, a grand staircase, a chandelier, handbags on display, and framed artwork on the walls.
Exterior view of a multi-story stone building with large windows, ornate iron balconies, and entrance displaying a stylish retail store. Tree-lined sidewalk in front.

We stand for something. We opened a unique building that is probably the most beautiful store in the world, not only for it’s architecture and it’s décor, but it’s ability to spotlight everything that we stand for.

—Ralph Lauren

Architectural Digest February 2011 cover featuring a man in a striped suit standing on a wrought-iron staircase with the headline “The New Classics” and various article titles.
An overhead view of a multi-level stairwell with ornate black railings and white marble steps, decorated with framed black and white photos on the walls.
Chandeliers illuminate a luxurious boutique with mannequins dressed in elegant gowns, surrounded by floral arrangements, white sofas, and clothing displays.
A luxury boutique interior with mannequins displaying clothing, shelves with shoes and accessories, glass display cases, and elegant chandeliers.
A luxurious boutique interior with a display case housing a black leather saddle. The surroundings are elegant with chandeliers and mirrored walls.
Illustration of an ornate, wrought iron entry door at 888 Madison Ave, flanked by two wall lanterns with greenery above. The text at the bottom reads “RALPH LAUREN”.

Project Information

Location

New York City, New York

Collaborators

Ralph Lauren Store Development

HS2 Architecture, Executive Architect

Press and Publications

“Ralph Lauren,” New York, NY, Wall Street Journal, August 13, 2014

“Ralph Lauren Flagship,” New York, NY, Architectural Digest, February